If you're in the process of starting your first blog, you know by now that having a blog doesn't mean much if people aren't reading it! With over 260 million monthly visitors, Pinterest is one of the best places to advertise your blog.
Unlike other social media platforms like TikTok, where your videos have a small window to gain traction before they're dumped in the 200-view prison forever, Pinterest pins gain traction slowly over time, and will get more views the longer the post is up. Pinterest rewards longevity, meaning the older your Pinterest account is, and the longer your pins have been posted for, the more traffic you will get!
The Pinterest algorithm wants to see that your blog is real and consistent. As long as you post new blog posts and new pins consistently, your blog can reach up to 1.1 million views in the first 6 months!
Not all Pinterest pins are built the same. Although pretty, aesthetic pictures are often reposted more and saved to boards more, they won't have as many outbound clicks to your blog as pins that tell the viewer exactly what your blog is about.
The first thing you'll need to do to create a Pinterest pin is go to Canva.com. You can tons of free templates on Canva to create Pinterest pins!
Here is an example of a viral Pinterest pin that can be used over and over again for new blog posts:
Use these tips to create Pinterest pins that will drive your audience directly to your blog!
How to create a Pinterest pin that will make your blog go viral:
Add a number to the title of your pin. People are more likely to click on a pin that they know offers variety instead of a simple "yes or no" answer. Example: 8 Sustainable Granola Girl Clothing Brands
After the number, add an adjective that draws the audience in. It adds detail and lets your audience know WHY they should click on your post. Are you trying to show them the cheapest way, the easiest way, the sustainable way? Example: 8 Sustainable Granola Girl Clothing Brands
Add your blog posts' keyword to the Pinterest pin. Keywords and SEO are just as important on Pinterest as they are on Google. Add your audience or your keyword to your Pinterest pin! Example: 8 Sustainable Granola Girl Clothing Brands
Add relevant pictures to your blog topic either from your personal camera roll, or from royalty free picture sites such as Shutterstock. Canva will also have royalty free pictures and clipart available.
If you're not sure what keywords you should be using, use free sites like Answer the Public and Semrush to research what people are Googling in your blog niche!
If you want to skip the research and make the perfect Pinterest pin every time, invest in these 5 Easy Viral Pinterest Pins. They are available on the free version of Canva, and the title and pictures can be changed over and over again for every blog post!
Once you've finished your Pinterest pin, go to Pinterest to Create a Pin. Download your pin from Canva as a PNG and drag it to the Pinterest pin builder. Add your blog post's title, the blog post URL, and either publish it immediately or schedule your pin for a later date!
Since Pinterest wants to see you post consistently, I recommend creating 7 pins per blog post and scheduling 1 to publish every day. Try to avoid going more than 1 day without publishing a new pin!
After your pin is published, BE PATIENT. It's normal for your pins to not gain traction for weeks or months. Stay consistent, trust the process, and you will have a viral blog before you know it!
If you want to learn how to start a blog and plan your blog posts for an entire year, check out the 52-Week Blog Course that includes my 5 Easy Viral Pinterest Pins, a 52-week blog planner, and 150 profitable blog niches!
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